B&A:  Updating The Color Palette Got This Property SOLD

In my business seeing is believeing.

Here is a townhouse condo that was on the market I believe for 6 months. 

Great location, right on the Hudson River, but few showings, no offers.  Had done some work for the seller years earlier as a decorator, but it was her son and his wife-clients for nearly 30 years-who pushed to get me involved.

Everything was neat and the property had been maintained, but it was firmly stuck in the 80’s…pale pink and blue, mirrored walls, verticals, and lighting fixtures with smoked glass and bright yellow brass trim.

Thing is, when color and decor is outdated, it doesn’t feel like a move up, it feels like a move back.  Also buyers draw conclusions about a lot of other things besides the seller’s taste.  So-with an uncharacteristic minimum of comment, here’s what we did, and how it played out.

Pink walls were painted a more pleasing neutral-Benjamin Moore HC -45, Shaker Beige.  

 MOST of the wall to wall mirrors came down…

As did all of the verticals-replaced here by stationary navy panels to call attention to the windows  (BBB, 5 panels + rods, about $200.00).

Rug in DR, little table and chair and other things that were just filling space were removed, and a chair someone would want to spend time sitting in was moved from upstairs, to in front of the fireplace.

Upstairs Master BR was an assortment of many small pieces of furniture, not enough lighting, and a flowered bedding ensemble. 

Ice pink carpet was replaced with a warm pinky-beige, and again HC-45 on the walls. Stuff without a real purpose was removed, bedding was replaced (seller’s son owned this set, but $100.00 at BBB would have been all that was needed).

First day back on the market, at the Open House, a full-price offer was made, property closed about 2 months later. 

Afters courtesy of Phyllis Lerner, Realtor/Owner-Broker of William Raveis Legends Group Realty in Sleepy Hollow.