‘Friendly Neighbor’ OR (!!) ‘Resident’??
The other day I received one of those oversize glossy postcards from a local agent, announcing they had sold a local home.
I knew the owners, had wished them well when they were moving out; and know it’s great tool for agents to remind neighbors-and Stagers!-who is successful in your area.
What was surprising was who it was addressed to:
TO OUR FRIENDLY NEIGHBOR AT
Really. Anyone else get a little bit of a mixed message?
This was from a nice-size agency who is known for their luxury properties, both domestic and international. The agent is experienced and successful; as a Stager, this agent was on my ‘want to meet’ list.
Is this really the best that could be done to address these cards? Is this a common salutation, does it sound like an oversight, or is this just what happens when you try to please (reach) so many at bulk mailing rates?
Happy Bunny exaggerates. I don’t for a second believe that was the agent’s intent, but as a recipient, I was not impressed. It addresses the hyper-sensitive tightrope many in business come up against: how best to reach out to many, hoping to connect with a few, in a cost–effective manner?
I am very curious. Agents-how do you make choices like this? And other friendly neighbors/residents-does one salutation over another make any difference to you? Inquiring minds want to know!