Lessons From the Supermarket

Searching for ways to explain and clarify what I do is always top of mind; making connections between familiar but disparate elements (of any type) has become sort of a hobby.   Here, food shopping puts a new light on some very familiar adages.


Keep it simple. Adding layers, complicating things will either annoy people or make them suspicious. And either way, they’ll probably just move on.



If it seems too good to be true, it probably is.



Just because you can do something doesn’t mean it’s a good idea.  Ask: Is it helpful?  Does it make sense?




Priorities can shift quickly.  (Early 2021) 



Its not always about the price. Value is in the eye of the beholder.
Not everyone thinks the same way.  Is the shopper buying the 3 lb bag of Clementines making a better choice than the shopper who pays the same amount for 2 lbs of the same fruit?
One needs their grocery dollars to go further, the other frazzled, trying to do it all for their kids and needs the image of the heavily marketed healthy child-size fruit in the kids’ chubby hands to feel that praise be, they are doing a good job for their kids. Both are valid. The supermarket knew this and had no issue putting the two items together. To connect, know your beholder, and their motivation.



People receive information in different ways. Sometimes there are a couple of ways to say something. 


Attention to detail gets noticed, and it matters



Sometimes the simple things are the best.

7 Days a Week: Westchester County NY Farmers Markets



Be grateful. Try to take nothing for granted. (April 2020)